The Imperial rides on a 123-inch wheelbase, a 3-inch stretch over the 300C. To achieve the proper proportions for the concept, the overall length grows 17 inches to 214 inches, and the overall height is six inches taller than a 300C. The car rides on 22-inch turbine-finned wheels and tires, with passengers sitting nearly 7inches higher than in the 300C.
The flagship which is positioned a cut above the 300C has been designed in Chrysler’s Auburn Hills studio and it doesn’t mimic Imperials of the past, but it does draw on some of the styling cues from those older cars. On the other hand, as the 300C is seen as theBentley of the poor, the Imperial looks like a Rolls for the "poor". The front part of the car is the less atractive, as it could be easyly mistaken for a Chinese version of the Rolls.